Brand Spotlight: Aerin Rose

Aerin Rose
With a DD chest and tiny waist, Aerin Rose knew only too well the problem of typical swimsuits: they were made for perfectly proportioned women, and anyone who did not fit that mold had to buy a swimsuit that didn’t fit. So in 2000, she created her own collection of swimwear–designed to fit women of all shapes and sizes.

The collection of swimwear features bikini tops and bottoms that can be sold separately and one-piece swimsuits that are made to flatter. All swimwear is sold according to bra size, for an accurate and comfortable fit.

Sizing swimwear has long been a challenge for women. The ‘one size will fit my whole body’ model clearly doesn’t work for many of us. Two of Aerin Rose’s major innovations—bra-cup sizing and selling pieces separately—can revolutionize the way we feel about bathing suit shopping and, more importantly, the way suits fit us.

Even better, Aerin Rose recognizes that larger sized women want to look great in their bathing suits, too. Cup sizes in most styles range to size G. Modern fabrics like nylon and spandex are blended to create a silky soft sheen and smooth look. Hidden underwires provide lots of comfortable support.

Shop HerRoom for Aerin Rose.

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