Brand Spotlight: La Perla

Jacqueline Wells


What do you think of when you hear the name La Perla? We think of Italian couture fabrics, and designers creating exquisite lingerie. La Perla artisans give great importance to the designing phase, using an in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality, and the attention paid to image. These are the elements that transformed a small Italian corsetry factory in Bologna, founded by Ada Masotti in 1954, into La Perla Group, a market leader in the lingerie and women’s swimwear sectors today.

La Perla has achieved worldwide recognition as an undisputed leader in the upscale lingerie fashion industry. Beautiful designs, exceptional fabrics and trims, and the creative use of sheer and opaque in certain intimate apparel, set this company’s products apart.

The fame of La Perla’s fit has won the loyalty of customers throughout the world. Their secret? La Perla fits each pattern to a body, not a mannequin. Through this process, La Perla designers can see how the materials stretch and give support to a woman’s curves, producing garments that are both exquisite and truly form fitting.

As such a high-end brand, La Perla is often thought of as special occasion lingerie, but the superb fit, comfort and enduring quality of their bras, panties, chemises and other lingerie make La Perla a go-to brand for many shoppers. Women who appreciate the unique combination of perfect fit and comfort along with a beautiful design sensibility choose La Perla lingerie for themselves again and again.

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