Brand Spotlight: Natori

Jacqueline Wells


Over twenty years ago Josie Natori brought her Philippine heritage to the United States with a collection of beautiful and unusual sleepwear. Natori incorporated the elegance of Philippine embroidery with quality fabric. Natori was a tremendous success. So much so, that within a few years Josie Natori expanded into intimate apparel and designed a line of elegantly tailored bras and panties.

The Natori lingerie line is extensive and includes bras, panties, shapewear, camisoles, tops and more. Natori bras are famous for being the first molded seamless under wire bras on the market. The tailored classics include a push-up demi bra, padded, bra, seamless lightly lined underwire bra, front closure bra, racer back bra, and matching thongs and panties.

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For a brand that is known for pretty and feminine bras, some of their most popular bras are the Natori sports bras. Customers especially like that they provide good support and unusually nice shaping–no ‘uni-boob’ look– for a sports bra.  The molded bras provide a gentle natural shaping, with just the right amount of padding. Seamless smooth fabrics are invisible, even under clingy tops.

Natori now has a plus size line called Angelie. The Angelie collection, while small, addresses a woman’s practical considerations and wardrobe needs with seamless styles, minimizing contours and soft cups, as well as addressing her feminine needs with beautiful laces and embroideries and sexy balconette styles.