Brand Spotlight: Fruit Of The Loom

Jacqueline Wells

When you hear Fruit of the Loom, most don’t think women’s underwear.  Well surprise!  Fruit of the Loom has expanded into women’s intimates.  From fashionable thongs and basic cotton briefs to bras, Fruit of the Loom Panties are designed for fit, comfort and most of all, durability wash after wash.

fruit of the loom

The women’s panties in the Fruit of the Loom line include all the current silhouettes in women’s underwear.  They have the basic brief, hi-cut brief, bikini, string bikini, thong and hipster.  And, keeping with the ‘pack’ mentality with which men buy underwear, Fruit of the Loom also offers almost all these women underpants silhouettes in convenient 6 packs.

Probably the most popular Fruit of the Loom item on the HerRoom website is their bras. Value priced, a woman gets a lot for her buying dollar. Fruit of the Loom bras range from racerback sports bras to contour cup bras to push-up and wire free bras.  Most are made in a soft microfiber, and the many reviews gush over their comfort and support.

Shop HerRoom for the latest styles of Fruit of the Loom.