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Lingerie expert Tomima Edmark was featured on the “It’s All in the BRA™” radio show to discuss her success as a female entrepreneur.
She gave a first-hand look into the increasingly popular “Know Your Breasts Bra Finder,” which launched late last year and has help set HerRoom apart in the booming lingerie industry, which nets nearly $14 billion each year. Proper fit is everything to most women and these online tools are a super convenient and a private way to find the most comfortable and best-fitting undergarments all while in the comfort of their own homes.
The “Know Your Breasts Bra Finder” asks more than a dozen questions, including the spacing of breasts, their fullness, shape, position, breast bone prominence and shoulder slope to help you pick the right fit for you.
Click here to listen to the full interview.