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International E-Cup Day for Men

As any woman who wears a cup size of E (D2) and larger can tell you, large breasts get really heavy, weighing up to 6.6 pounds. The CEO of Prima Donna, the brand that specializes in bras with C-J cups, recently decided that his male employees, who spend all day steeped in lingerie, so to speak, should get a better idea of what carting around that extra weight feels like. So, he had Prima Donna’s in-house seamstresses create a harness-like contraption for the men to wear. The results, seen in this video, are both humorous and enlightening. I reached out to Prima Donna to see if I can borrow some of these harnesses to give the men in my company the same experience.

Photo source: AdWeek


The right bra can change the way you feel about everything. Find the right style and fit in just a few minutes with our exclusive Bra Fit Quiz.

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