Aug 13, 20181 min read

New Bra Concept: Removable Wires!

What do you look for in a bra – the lift and support of an underwire or the comfort of a soft cup?

Most women have a specific use for both types of bras. For instance, when many of us come home from a long day, the first thing we do is take off our underwire bra and change into something more relaxed and comfortable. But what if you could have the best of both worlds in one bra?

One of the perks of being an industry insider is getting to see new bra designs and concepts before they’re released. When I was shown this new bra, I wanted to share it with you and get your thoughts.

Introducing the new bra concept by Crème Bralèe: the bra with removable wires.

This full-coverage, lightly lined bra has a tall center panel (or gore), and wires that can be taken out and then reinserted and snapped back into place. Once you take the wires out, you can store them in your purse, in a drawer, in a jewelry box, or anywhere else.

To remove the underwires, unsnap them from the center and gently slide them out.

Now you have a wireless bra. When you’re ready to reinsert the underwires, simply slide them back in from the center of the bra and re-snap each of the wires at the front.